Lotuly
Website copy for a global translation agency, written to explain the offer clearly and keep the message straightforward.
Work
A selection of work.
Different jobs need different solutions. Sometimes the writing has to be commercial. Sometimes it needs to be informative. And sometimes it’s about putting forward a point of view.
Often, it’s a combination of the three.
Here are some examples grouped by type. Click a section, then click a sample to view the PDF. I’m hoping the work speaks for itself.
Websites
Many Moons Travel
Website copy for a bespoke travel business, aimed at making the offer feel clear, aspirational and easy to understand.
Air Kraft
Website writing for a more technical business, keeping the tone accessible without losing the substance of the product and service offer.
Designeering
Website copy for a creative and technical business, balancing clarity with a more considered brand tone.
Blogs and Articles
Concept Sample One
A placeholder concept-led piece showing how the idea behind the copy can carry the whole execution.
Concept Sample Two
Example creative work where the copy needed to do more than just explain. It needed a sharper underlying idea.
Longer Form Pieces
Advertising Sample One
An example of advertising copy where the writing needed to grab attention quickly and carry a clear proposition.
Advertising Sample Two
A more visual example of promotional copywriting, where the words had to work alongside layout and design.
Technical Content
Blog Article Sample
Longer-form content designed to inform and engage without losing clarity or becoming overworked.
Advertorial Sample
A more commercial editorial piece, written to feel readable while still supporting a clear marketing objective.